Squat-proof, always
200-rep test
Every fabric passes a 200-rep back-squat test before it ships. No sheer. No roll. No compromise.
◆ Rotterdam · Est. 2024
OUR
STORY.
UNFAZED was born in a garage gym, when a group of lifters and runners got tired of activewear that quit before they did.
◆ Act I · 2023
The itch.
Founder trains six days a week. Every legging she owns either sheers under a squat, rolls at the waist, or fades after ten washes.
She keeps a notes-app list called "things activewear gets wrong."
47
entries before she stopped counting
◆ Act II · 2024
The build.
She teams up with a pattern-maker from Amsterdam and a textile mill in Portugal that supplies the European national teams.
They name the fabric after the feeling they wanted it to give the wearer: unfazed.
18
Prototypes
3
Fabrics rejected
1
That stayed
◆ Act III · 2025 →
The pack.
We ship the first drop to 200 athletes across the EU for feedback. No influencer seeding. No ads.
Coral Series
sold out in 11 days.
sold out in 11 days.
A community forms around one idea: train like nothing gets to you.
◆ The promise
Three things we won't move on.
Made in Europe
PT mill · AMS pattern room
Portuguese mill supplying national teams. Amsterdam pattern room. Rotterdam HQ. A short chain of real people.
Athlete-owned
200-strong test pack
Every drop is worn and signed off by our test pack before it goes live. No stock smiles. No paid seeding.
◆ Milestones
The road so far.
◆ A note from the founder
"We didn't set out to build a brand.
We set out to fix our own kit.
Turns out a lot of you wanted the same thing."
Iris — Founder ◆
◆ The manifesto
We don't make clothes for the gym selfie. We make them for the tenth rep. The uphill mile. The moment your legs are shaking and you go again.